Buoyed by last week’s response on my blog, I am further motivated to continue writing and share my experience working in the web industry. And in this blog I want to share my experience in attracting clients for website design & software development business.
One reason why I wanted to be an IT entrepreneur was because I saw that businesses & organizations needed help with crisp solutions. I therefore made it an objective in my life that I am going to help other businesses attract new clients and audiences. And not just that, also help them attract higher quality of clientele and audiences. That’s why we here at SoftNEP take such care in building beautiful online destinations and high performing digital experiences.
So to begin with the very first thing you as a marketer would want to do is identify the need in the market and then provide solution(s). That way you will not be push-selling your products or services but instead trying to help businesses.
Next you would want to identify the target audience for your solution(s). I would recommend starting with questions like these to know who is your target audience:
Once you have identified your target audience it will be very easy for you in reaching out to your potential clients. But more than that your marketing efforts will look a lot more worthwhile.
So here are some of my techniques I’ve used to book projects for my company.
While the above techniques have worked for me it may not necessarily work for you. In the end its going to be your personality and circumstances that might result in getting you projects. If you are the introvert kind but still want to be in the marketing and business development sector then keep working on your website’s SEO, invest a bit of your time on blogging and ensure your customer service is top-notch.
The author is the CEO and Founder of SoftNEP.